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SEO Will Get You More Customers Because Once You Are Ranking, The People Will Click
Doing SEO for your brick-and-mortar jewelry shop’s website will get potential customers to connect with your brand and design style.
Boost your local jewelry store’s online presence with SEO. Create a user-friendly website, optimize for local keywords, improve your Google Business Profile, encourage customer reviews, showcase your work online, and make sure your website is mobile-friendly.
Want more people to discover your local jewelry store? (Of course you do what kind of question is that??)
Here are six tips for getting started with SEO for local jewelry stores and designers:
1. Build a user-friendly website to boost local engagement
A user-friendly website is super important for local jewelry store SEO on so many levels. First, it keeps visitors engaged which means it increases Time-On-Page and decreases Bounce Rate, which signals to Googlebot that what you have to say is interesting, and other people should see it as well.
To create a user-friendly website:
- Ensure fast loading times: Use tools like Google PageSpeed Insights to optimize your site’s speed.
- Create easy-to-navigate web-pages: Showcase your services, featured collections, and store information.
- Add prominent calls to action (CTAs): Make it easy for customers to find directions, contact you, or book appointments.
- Choose readable fonts: Ensure your content is easy to read on all devices.
- Include your store hours, location, and contact information prominently on your site.
2. Optimize for local keywords to rank in your area
Keywords are the core factor in determining where your jewelry store appears in local search results. Focus on location-specific keywords such as “engagement rings in [Your City]” or “best jeweler in [Your Neighborhood]”.
For each type of jewelry you design, create pages for each keyword concept, even going as far as having a page for engagement rings and one for custom engagement rings, for example.
Use keyword research tools to find relevant terms for your pages. Integrate these keywords into your title tags, meta descriptions, and content to show relevance in local search results.
If you need help understanding these concepts, please reach out, we’re here to help you. Book a coffee chat with us here.
3. Improve your Google Business Profile to boost local visibility
Your Google Business Profile (formerly Google My Business) is a big part of local SEO. Optimize it by:
- Verifying your business
- Providing accurate and complete information
- Adding in-action photos of your store and team members
- Regularly posting updates, offers, and events
- Responding promptly to customer reviews and questions
A well-optimized Google Business Profile will significantly improve your visibility in local searches and Google Maps for the location you are in.
However, if you have multiple areas you serve, it will be harder to rank in cities other than your physical address. So if you have a store in Phoenix, ranking on GBP for Scottsdale will be near impossible.
4. Encourage and respond to customer reviews
Customer reviews are not only good for your reputation, they boost you in rankings (assuming they are good reviews of course).
- Encourage satisfied customers to leave reviews on Google, Yelp, and other platforms
- Respond to all reviews, both positive and negative, professionally
- Showcase testimonials on your website (this is called social proof)
- Address any negative reviews promptly. This shows you care and can actually gain you a lifelong customer if handled properly.
5. Showcase your inventory and services online
While you operate a brick-and-mortar store, having an online presence for your inventory will attract more local customers.
- Create a digital catalog of your jewelry collections
- Highlight your custom design services
- Showcase your repair and maintenance services
- Featuring special in-store events or promos
This information helps people understand what you offer before they visit your store.
6. Make sure your site is mobile-friendly
With over 50% of searches for local businesses coming from smartphones, having a mobile-friendly site is non-negotiable. In fact, if your site isn’t mobile-friendly and responsive, Googlebot will not rank you in mobile searches, only desktop.
Use Google’s Mobile-Friendly Test to check your site’s performance on mobile devices.
Implement responsive design to ensure your site adapts to all screen sizes. Consider mobile-friendly elements like:
- Click-to-call buttons for easy contact
- Mobile-friendly maps and directions
- Easy-to-read store hours and location information
These are just some of the tactics you should use to rank, but they are a good start. If you want to know more nuts and bolts things you can do, reach out for a coffee chat and we’ll break it all down in a no-strings conversation.
Just use the calendar below to choose the best date and time for you, and we’ll see you then.
Ranking Your Jewelry Store FAQ
Keyword research identifies the terms and phrases potential customers use when searching for jewelry online. This allows you to optimize your content and target the right audience, improving your search engine rankings.
Optimizing product descriptions with relevant keywords, detailed information, and unique content will improve your jewelry store’s SEO. This helps Googlebot understand your products better and can lead to higher rankings in search results.
Local SEO is an inseparable part of marketing for jewelry stores because it attracts nearby customers. Optimizing for local searches, maintaining accurate business information on Google Business Profile, and encouraging customer reviews improves visibility in local search results.
Creating quality, informative content such as blog posts, buying guides, and educational articles will establish your jewelry store as an authority in your local market. This will also attract backlinks, engage potential customers, and improve your search engine rankings. The more people stay on your site, the better your ranking signals will look to Googlebot.
Website speed affects user experience and search engine rankings for Jewelry Store SEO. Fast-loading pages reduce bounce rates, improve engagement, and are favored by search engines. Optimizing images, minimizing code, and using a reliable hosting service can help improve website speed.